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<p class="text"><b>Obviously</b> every business sooner or later faces the issue of
monitoring competitors and market trends in order to win the competition for
end customer and promote its products. There is list of most popular use cases
(which of course not ends up on only listed items):</p>
<br>

<ul style='margin-top:0cm' type=disc>
 <li ><b>Research departments</b> can use solution to track
     thousands of pages. In additions they can set up keyword filters that
     identify the desired changes. When the page is changed, a notification is
     sent to the user with the set of changes highlighted. </li>
</ul>

<ul style='margin-top:0cm' type=disc>
 <li ><b>Marketing departments</b> can use this to track
     competitive products, press announcements, alliances and partnerships of
     their competitors etc. Persons who perform these functions are always
     overloaded and cannot afford to spend the time to keep up. By using
     Solution, they need to decide what to track. The grunt work is done by the
     service. Once a change occurs, with a quick glance they can identify
     whether the change is of relevance to their business. Solution increases
     the effectiveness of researchers by removing the grunt work. </li>
</ul>

<ul style='margin-top:0cm' type=disc>
 <li ><b>Sales departments</b> can use this to track and obtain
     sales leads. For example, by tracking a government site, they can come to
     know of new RFPs (request for proposals). </li>
</ul>

<ul style='margin-top:0cm' type=disc>
 <li ><b>Consulting organizations</b> can use these sites to
     look at project requests in sites like e-lance, agency.com etc. They can
     also track job postings to see what kind of talent their customers and
     prospects are hiring and offer consulting service. </li>
</ul>

<ul style='margin-top:0cm' type=disc>
 <li ><b>An investor</b> can track the companies they have
     invested in using multiple information sources. For example, they can use
     yahoo or other finance pages to find out whether their stock has received
     an upgrade or downgrade from an analyst. </li>
</ul>

<ul style='margin-top:0cm' type=disc>
 <li><b>Developers</b> can track technologies, products,
     standards, tools etc. </li>
</ul>
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